For Immediate Release

August 5, 2025

First Source Forms Credit Union Service Organization (CUSO):

First Source Insurance Services:

Offers Their Members New Insurance and Protection Coverage

New Hartford, NY – First Source Federal Credit Union has successfully created and launched CUSO: First Source Insurance Services to now offer their Members a full suite of business and personal insurance coverage. Working with Insuritas, First Source now has a virtual insurance arm of the credit union where Members can get quotes from over 40 insurance carriers for the best coverage for their needs.

First Source Members can interact with Lily, their virtual insurance agent online, as well as speak with live licensed insurance representatives. Protection includes commercial insurance and personal coverage such as home, renters, auto, pet, identity theft, and travel insurance.

“We are thrilled to add insurance services to our product set through our partnership with Insuritas,” said Katie Ulman, First Source Vice President of Marketing & Community. She continued, “We are always looking for more ways to support our members' financial well-being. As insurance costs continue to rise, First Source Insurance Services provides a smart, convenient solution that helps our Members protect what matters most.”

Details regarding insurance options can be found at fsource.org under the insurance tab. For more information, please contact Alisa Eisnor at aeisnor@fsource.org or 315-753-8571.

About First Source:

First Source Federal Credit Union is a full-service financial institution, with savings, loan and insurance solutions, serving Members and our community since 1938. Originally founded as Utica Teachers Federal Credit Union, the name changed to First Source in 1992 to better reflect our broad and diverse membership. First Source provides financial solutions with a personal approach to each Member, building meaningful relationships in order to help Members afford each stage of their life. First Source strives to help Members make smart financial decisions and help our community grow and thrive. We serve over 60,000 Members with current branches in New Hartford, Washington Mills, South Utica, North Utica, Herkimer, and Rome; a Member Care Center, and Online & Mobile banking. Our members have access to First Source Interactive ATMs as well as over 30,000 nationwide surcharge-free ATMs. Connect with First Source and learn more at fsource.org, through Instagram, LinkedIn, Facebook, or X.

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